How to Influence the Business

We always talk about the “Build – Measure – Learn” loop of lean product development. But the problem, says David J. Bland, Founder and CEO at, is that we start with “Build”. Why don’t we start with “Learn” instead? Do the customers want it? Could we build it? Should we? If we’re looking to learn about a business, we should be using experiments. David walked us through several methods of testing our assumptions using methods that don’t involve building the product upfront. He challenged us to run experiments, and use our influence as product people to test the business […]

How pirates changed the course of history and how you can too

Purpose, power, mischief. An unexpected new, true and troublesome history of the Golden Age Pirates, here presented as role models for the 21st century, drawn from the research behind ‘Be More Pirate’, the best selling debut book by multi award-winning international social entrepreneur, Sam Conniff Allende. Johnny’S Cove CoWorking & CoLiving in Civitanova Marche (MC) – Italy BOOK NOW!

Cultures of Innovation

How does innovation fit into the culture context of an organization? This has been a question many organizations, large and small, have been asking a lot lately. Building a culture of innovation is not easy; it takes a re-thinking of how people within organizations are enabled to do their work and what work is being focused on. While the term “innovation” often gets conflated with technological ingenuity, a culture of innovation is much more complex – involving the winding and twisting dynamics of people, process, infrastructure, and environments. Johnny’S Cove CoWorking & CoLiving in Civitanova Marche (MC) – Italy BOOK […]

Blue Ocean Strategy

”Let’s innovate!” ”Wait, but why?! ”Are you creating a lot of me-too products?” ”Well, yes.” ”Do you feel that the competition is becoming very tough?” ”That’s right!” ”Does it feel like swimming among red, bloody sharks?” ”Exactly!” ”One way to escape them is to find a new, uncontested place in the ocean – a blue ocean. You need to innovate in order to find such a blue ocean – a new market niche!” Blue Ocean Strategy (BOS) proposes a systematic approach on how to innovate and how to find a new market niche – a blue ocean. BOS focuses on […]

Untangling the MVP – Accelerating Product-Market Fit

Greg Cohen, Agile Excellence LLC Founder Greg is a 20-year Product Management veteran with extensive experience in understanding customer needs and collaborating with development to create market-driven products. He is an expert and strong advocate of customer centric design, Agile development, and a pioneer of Lean product management methods. He has worked and consulted to venture start-ups and large companies alike, including Software-as-a-Service (SaaS) products, data analytics, and medical diagnostics and devices. Companies include Cisco, Computer Associates, Dell, Experian, ideaLab!, Instill, Kaiser, Mako Surgical, Pandesic, People Fluent, SunTrust, and Johnny’S Cove CoWorking & CoLiving in Civitanova Marche (MC) – […]

How to come up with innovative ideas ?

Brainstorm Cards are a collection of 52 cards we created to help you brainstorm and come up with new ideas. We will teach you: —————— – 4 main starting points to come up with innovative ideas – Insights into the creation of the brainstorm cards – Different use cases to use this ideation tool – First learnings from our workshop sessions with corporate teams Presenter of this session? ————————– Arne Van Balen Corporate Accelerator at Board of Innovation Johnny’S Cove CoWorking & CoLiving in Civitanova Marche (MC) – Italy BOOK NOW!