How to Influence the Business

We always talk about the “Build – Measure – Learn” loop of lean product development. But the problem, says David J. Bland, Founder and CEO at, is that we start with “Build”. Why don’t we start with “Learn” instead? Do the customers want it? Could we build it? Should we? If we’re looking to learn about a business, we should be using experiments. David walked us through several methods of testing our assumptions using methods that don’t involve building the product upfront. He challenged us to run experiments, and use our influence as product people to test the business before building the products.

Johnny'S Cove
CoWorking & CoLiving in Civitanova Marche (MC) - Italy

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