There is the final goal to increase engagement and skills level.The trust component is fundamental for maintaining a serene and solid two-ways communication channel. One side, I can suggest interesting content to discuss based on what we care in a particular moment of time, pass tips about management methodologies, suggest improvements, share inspirational initiatives.
Such occasion allows serendipity to happen, brainstorming of new ideas possible, makes feedback easier to receive and provide, a quicker notion sharing. And it brings real people knowledge, beyond the simple fact of being community managers: it create personal relationships, people get closer. And the closer they are, the more trust and strong relationships happen, the more the ground is fertile to create a national community. Regarding the fun part, I’ve learnt to never underestimate the power of shared experiences and positive remembers on the life of a social group.