Blue Ocean Strategy

”Let’s innovate!” ”Wait, but why?! ”Are you creating a lot of me-too products?” ”Well, yes.” ”Do you feel that the competition is becoming very tough?” ”That’s right!” ”Does it feel like swimming among red, bloody sharks?” ”Exactly!” ”One way to escape them is to find a new, uncontested place in the ocean – a blue ocean.

You need to innovate in order to find such a blue ocean – a new market niche!” Blue Ocean Strategy (BOS) proposes a systematic approach on how to innovate and how to find a new market niche – a blue ocean. BOS focuses on creating something new instead of competing against the others. Although the BOS was first proposed as a business strategy, the approach can be applied much wider – on product development, processes and even on completely other domains in everyday life, like swimming competitions. Blue ocean strategy is more than a strategy – it’s a mindset. It challenges the tenets of competitive strategy and calls for a shift in focus from competing to creating new market space, making the competition irrelevant. Mina demonstrates this systematic approach using a real life example to show how to make a shift from the red ocean of the competition to the blue ocean, where competition is irrelevant.

Johnny'S Cove
CoWorking & CoLiving in Civitanova Marche (MC) - Italy

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